Driving Efficiency with Real-Time Asset Tracking: The Springshot-Hoopo Partnership

In today’s fast-paced and resource-strained airport environment, the need for smarter, more efficient management of Ground Support Equipment (GSE) is paramount. This is where the partnership between Springshot and Hoopo has truly come to life, creating a synergy that is reshaping asset management in airport operations. Since the integration of Hoopo’s real-time tracking technology with Springshot’s platform, a new era of efficiency, accountability and innovation has begun. We are excited to share the successes of 2024, highlight the remarkable strides made and look ahead to the possibilities of 2025.

The Challenge: Managing Thousands of Assets

Airports worldwide face the ongoing challenge of managing extensive fleets of non-motorized GSE – ranging from baggage carts to ULD (unit load device) dollies – across sprawling terminals and cargo warehouses. These assets are critical to airport operations but are often difficult to track and control. Misplaced or underused equipment leads to unnecessary operational delays and, in many cases, costly purchases of new assets. This inefficiency is exacerbated by the manual processes that ground handling staff traditionally rely on to monitor equipment usage and location.

For one major airline partner, managing a diverse customer list – ranging from cargo to passenger airlines – across multiple terminals and warehouses was a labor-intensive task. Employees would spend 15 to 45 minutes per flight simply tracking and controlling GSE. The result? Equipment was often misplaced or left idle, leading to increased manual labor and unnecessary GSE purchases.

The Solution: Real-Time Tracking with Hoopo and Springshot

In response to this challenge, Springshot and Hoopo collaborated to bring a revolutionary solution to the table. By integrating Hoopo’s telemetry system into Springshot’s user-friendly platform, we’ve equipped ramp service teams with the real-time information they need to maximize GSE utilization and minimize downtime.

This integration allows personnel to see exactly where each piece of equipment is located across the airport campus. With the use of geofencing, ramp agents can now track assets within specific zones, such as cargo warehouses, ensuring that no equipment is left unaccounted for. Moreover, through load sensing technology activated on the ULD dollies, the system can show whether the equipment is occupied (i.e., carrying a ULD) or not, providing a clear, real-time view of asset availability.

This integration has unlocked new levels of efficiency. Springshot’s real-time data shows exactly where all the equipment is at any given moment; whether it’s being used, in maintenance or simply sitting idle. Ground handlers can easily locate and deploy equipment, reducing wasted time and manpower.

Scaling Up: Over One Thousand Sensors Deployed

In 2024, thousands of trackers were successfully deployed across several major airports spanning multiple continents to track non-motorized GSE. This extensive deployment included baggage carts and ULD pallet dollies, which are now tracked in real-time via the Springshot platform.

The results have been dramatic. Ramp staff no longer have to search for missing equipment, wasting precious time. Instead, they can pull up a map on the Springshot interface and immediately see where each piece of equipment is located and whether it is available for use. This increased visibility has proven to be especially useful in cargo operations, where the ability to see where built-up transfer ULDs are staged across the ramp means that staff can quickly move them to the correct flight, eliminating unnecessary delays and increasing operational efficiency.

For cargo operations, the real-time location of assets has been a game-changer. Geofencing allows frontline personnel to track whether built-up ULDs and dollies are inside a warehouse or out on the ramp, giving them a clear picture of availability and status when timeliness and accuracy really matter.

Streamlining Operations: Visibility, Accountability and Transparency

The key to this integration is not just location tracking, but the ability to see exactly when, where and how equipment is being used. This insight fosters accountability on both sides (staff and management) and provides a data-driven approach to operations. Ground service teams can now easily identify underutilized equipment, ensuring that no assets are left idle for long periods.

The system also enables airlines and ground handlers to share resources seamlessly across operations. If one airline’s equipment is being overused, another can offer resources to ensure smooth operations across the board. With real-time access to data, decision-making is based on facts, not guesswork. This has led to better coordination, more efficient use of equipment and the ability to quickly address operational bottlenecks.

“For ground handlers, having one platform that addresses both workforce and asset management is transformative,” said Tal Leemor, VP of marketing and partnerships at Hoopo. “This collaboration provides ground handlers with real-time visibility and actionable insights, empowering them to operate more efficiently while reducing wasted resources and maximizing value.”

Looking Ahead: 2025 and Beyond

As we reflect on the tremendous progress made in 2024, both Springshot and Hoopo are excited about the future. The technology now in place has proven to be transformative, but there is still so much potential for growth in 2025. In the coming year, we aim to expand the reach of this tracking system, adding more trackers, enhancing geofencing capabilities and exploring predictive analytics to further improve asset management and resource allocation.

With the foundation already set, the path forward is clear: we will continue to build on our successes, refine the system and introduce new innovations that will drive further efficiencies in ground operations. As Doug Kreuzkamp, Founder and CEO of Springhsot, notes: “Given plummeting global birthrates and anticipated labor scarcity due to nativist geopolitics, it’s never been more important to augment the mental and physical capacities of each human worker. We’re proud of the work we’re doing with Hoopo to upskill airport workers around the world. By making it easier and more efficient for them to track, utilize and manage large fleets of GSE, we’re empowering them and our customers to do more with less.” The collaboration between Springshot and Hoopo is just beginning, and we can’t wait to see how this partnership will continue to evolve in the years ahead. 

A Future of Smarter Operations

The partnership between Springshot and Hoopo represents a significant step forward in the optimization of airport operations. Together, we have created a solution that not only improves the visibility and utilization of GSE, but also lays the groundwork for a more efficient, data-driven future in aviation. As we look toward 2025, we are energized by the possibilities that lie ahead and the continued success of this collaboration.

Stay tuned because the best is yet to come.

Sparking Conversation: A Panel Discussion on Robotics & Autonomous Vehicles

Automated technology is changing the world. Understanding how people, Artificial Intelligence (AI), robotics and autonomy operate in harmony has never been more timely. At this month’s FTE Conference in Long Beach, our CEO, Doug Kreuzkamp, will participate in a panel discussion covering this very topic, exploring how companies can best foster collaboration between human workers and machines.

Here’s a sneak peek.

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Emerging technologies like AI, robotics and autonomy are rapidly transforming the physical workplace. Much of the conversation to date has focused on their incredible potential. Rightfully so.

These technologies have the ability to radically optimize human output. AI will provide human workers with unimaginable real-time situational awareness and intelligence. Robotics will free humans from performing physically demanding and hazardous tasks. Autonomy will pair AI and robotics to provide workers with skilled companions that intelligently augment their mental and physical capabilities.

As these innovations move from concept to reality, we must increasingly shift focus towards their practical application. The information generated by AI will be unprecedented. Yet, how can we deliver targeted AI insights to mobile workers, with zero latency, via a form factor that empowers them to make better real-time decisions? Autonomous tractors will free human workers from the monotony of driving bags from point-to-point. Yet, who will the ramp crew chief contact when a tractor with connecting bags fails to arrive on time or breaks down in the middle of the ramp?

Effective adoption will be key. As with any transformational workplace technology, we must overcome initial concerns about machines taking human jobs. That said, once the dust settles – which should come quickly given there are fewer available workers to fill these jobs as a result of declining global birthrates and general Gen Z attitudes towards physical labor – the biggest challenge will be introducing these technologies in a manner that allows human beings to use them effectively.  

We need to be mindful of the communication divide between man and machine. Human workers do not speak Python, Java or JSON. Autonomous machines do not speak English, Spanish or Japanese. How will humans communicate and collaborate within these new transformative systems? We must bridge this gap by providing tools that facilitate clear communication and build a sense of trust and reliability: a translation layer.

This translation layer must work bi-directionally. It must integrate with dozens of bespoke systems and machines and include a fun and engaging Graphical User Interface (GUI). It must translate raw data it receives from the many systems into actionable information and then intelligently route that insight to its human users. Conversely, it must convert human interactions into data and then pass that data back to the systems to engage the machines.

Even before the advent of robotics and autonomy, airport workers were increasingly demanding this type of holistic and expansive “single pane of glass” collaborative application. IT departments within the world’s largest airlines are actively prioritizing “app rationalization” projects to reduce the number of business applications used by their teams. Why? Their colleagues have made it clear they do not want to interact with multiple applications to perform their jobs. With that in mind, do we really believe these workers will welcome even more applications to collaborate with various machines?

The good news is that no matter where you are on this journey of innovation, you are not too late. Whether you are considering deploying robotics and autonomy for the first time or expanding upon what’s already in use, it’s most important to acknowledge the need to think holistically and develop a plan to meet the needs of all human personas. From there, set clear priorities and find good technology partners, both at the collaborative layer and with relevant standalone application providers, that integrate well with others. By keeping your human workforce front and center, you’ll be best-positioned to take full advantage of all the efficiencies that AI, robotics and autonomy have to offer.

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Springshot lives at the intersection of technology and humanity – it’s who we are and what has driven us forward since day one. Conversations like this are what inspire us, and we are thrilled to be discussing the future of technology at this year’s FTE Conference.

We hope to see you in Long Beach!

Op-Ed: Times Have Changed – How Can We Bring Excitement Back to the Aviation Workforce?

By Oliver DeVito

The airline industry, once seen as an epicenter of excitement and glamor, now struggles to attract enough workers to meet labor demands. Almost every position, from pilots to baggage handlers, lacks new and ambitious workers, and the dwindling workforce puts a strain on both the crew and customer experience.

As an 18-year-old, I have had the unique opportunity to ask how a new generation of workers – my peers – really feels about the prospect of entering the air travel industry. For most of the people I’ve spoken to, it’s not on their radar.

Airports and airlines need to make a shift to attract new, young, and motivated workers; one that brings back the thrill of aviation, modernizes the work environment, and aligns with the goals and needs of a new generation.

A Glimpse at What Was

Earlier this year, I stood with my father in the lobby of a small inn located in rural New Hampshire. We made small talk with the clerk as she checked us into our room.

“What brings you out here,” my dad asked her.

“Work.”

“How long have you worked here?”

“Three years. I used to be a flight attendant,” she said proudly. “But then COVID happened and…” She trailed off.

“What airline did you work for?” I asked.

“I started at Pan Am a long time ago,” she said, with a twinkle in her eyes.

I was born in 2006, long after the era when Pan Am and TWA ruled the skies, and air travel was seen as more of a special experience than another basic mode of transportation. But even younger travelers like myself who missed the golden age of flying can see how much things have changed through movies and television. It was Catch Me If You Can – a favorite movie of mine – that truly gave me a glimpse of the glamor of air travel long since passed.

Anecdotes from older friends, combined with insights from other movies and media, have allowed me to identify several factors that drew people to careers in the airline industry and created a sense of excitement, energy, and possibility. Here is what I’ve observed:

In the 1960s the industry was still nascent; there was a certain thrill that came with flying, as it was new and exclusive. The whole experience was carefully curated to ensure luxury and comfort. Customers often dressed in their best attire and enjoyed fine dining high above the clouds. Meanwhile, pilots and flight attendants embodied elegance and class. 

Airports – a sort of extension of the vessels they housed – became hubs of activity that drew people in. They were built to radiate style and thus became desirable work environments. It gave people the opportunity to break free from the mundane repetition of the traditional desk job. Many people were attracted to airport jobs and there was no shortage of people flocking to fill them. The industry was growing rapidly and the excitement was palpable.

In the decades to come, the industry matured, and as commoditization became the focus of air travel, many of its alluring characteristics began to fade.

One such factor is deregulation, particularly in the late 1970’s. This removed entry barriers and gave significantly more freedom to the airlines. As a result, competition rose dramatically. With more competition, airlines and airports implemented more and more cost-cutting strategies to reduce prices. Naturally, luxury and extravagance were the first to go for many companies. Those that didn’t cut enough costs, such as Pan Am, were pushed out of business. 

Consolidation is another contributing element to the increased commoditization of flight. As airline companies merged into efficient powerhouses, much of the differentiation was lost. Over time, the air travel experience became increasingly standardized, leaving behind much of the excitement in the process. 

As airlines reduced costs, airports were forced to mirror these changes in order to provide for a broader market of customers. Airports shifted to an increased focus on efficiency, causing layout designs to stray from beauty and style and began to prioritize practicality.

With more people, more stress, and stagnant wages, airports became less desirable work environments for both above and below-wing workers who are responsible for running operations. To make matters worse, hours and schedules were (and continue to be) irregular and grueling, and with antiquated systems and technology in place, there is little reprieve from the chaos. 

A Need For Change

Much of the allure of careers in the air travel industry stemmed from the perception of stable pay and projected growth. Without this element, many are turned off to the idea of air travel careers. The aspects that appealed to older generations are no longer applicable.

So the question remains: what can the aviation industry do to attract new, young workers?

One answer is to align policies, practices, and missions with the goals and desires of new generations. Luckily, many of these aspirations are clearly defined, and there are already existing solutions that address them; it just comes down to implementation.

Growing up in an era of rapid technological advancement and access to various devices, my generation has been molded by the technology that surrounds us. Many young people have great interest and enthusiasm surrounding innovative technology. In order to attract these potential workers, the aviation industry should emphasize the increasing role of new, streamlined technologies in the field. Just as stability, extravagance, and respect drew older generations to careers in air travel, exciting technology can appeal to newer generations.

As demonstrated by social media and its rise over the past few years, technology has the power to connect people on an enormous scale. Moreover, connectedness and inclusion are objectives my generation strives towards. This can be achieved by implementing software that connects groups of people working in various airport positions.

The technological link between workers does far more than merely entice young people, it inspires and motivates them. For one, the ability to see one’s measurable impacts and how they fit into a larger team effort allows a person to feel as though they are making a difference. This is crucial to finding fulfillment in work. Additionally, connectedness boosts efficiency; people who feel fulfilled are more likely to do their work with care and effort, and widespread communication lowers delay times and speeds up the time it takes to address problems.

Technology also has the power to mitigate the harmful effects of climate change, a consideration of the utmost importance for my generation. As heirs to the Earth, we care deeply about preserving and protecting our shifting world, and we want to support sustainable companies. Technology can be utilized in many ways to fulfill this intention: collecting data on the impacts of specific activities, alternative energy fuel sourcing, streamlining inefficient procedures and more. 

The aviation industry stands at a critical crossroads where it must choose to shift to meet the goals of younger generations or face massive labor shortages. By utilizing technology to excite and to promote connectedness and sustainability, the industry can revitalize itself and draw in workers it urgently needs. Young people are ready to embrace meaningful careers that involve actively working to create a brighter future, and with a few changes, the air travel industry may very well be a perfect avenue.

Join the Springshot Crew: Customer Success Manager

Position closes May 31, 2024

The Springshot Mission

The Springshot Mission isn’t a cliché or a bunch of empty words plastered on a wall. It’s the very essence of who we are and how we operate.

At Springshot, we believe in people. We believe in humanity. We are futurists and technologists who highly value the roles that AI and robotics will progressively play in our lives. Yet, we believe the most valuable form of intelligence is human and the most important actor is the human being.

We’re living through a modern industrial revolution. One that is transforming the very nature of work and the relationship between human worker and machine. As companies providing services in the aviation, logistics, municipal services and other physically demanding sectors further rely upon automation and robots to perform physical tasks, the human workers who remain are overwhelmed. Often, left behind.

Technology is subsidizing many mundane tasks performed by human workers, but it increasingly relies upon human beings to make crucial judgment calls and perform critical tasks that are beyond the capabilities of today’s systems and machines. I.e., the robots have yet to take over the world. These systems have become so tightly wound that even the smallest human misstep could be catastrophic. It’s never been more important to ensure tight alignment between technical systems and the human workers who use them.

Enter Springshot. We live at this intersection of technology and humanity.

We are manically driven to build and support beautiful software that meaningfully connects our user community with their peers, surroundings and companion technologies. We assimilate and simplify the complex. We strive to provide our users with easy-to-use web and mobile interfaces that present them with the right information at the right time so they can make the right decision or take the right physical action, increasingly through robotics and autonomous machines.

We are passionate about augmenting the mental and physical capabilities of our user community and doing so within a welcoming digital ecosystem that enhances their mental wellbeing.

Our internal culture parallels our user experience. Many of us have worked together for years. We’re very particular about our culture and core beliefs. We work hard to maintain an inclusive, welcoming, patient and kind workplace that allows everyone – regardless of their background or beliefs – to positively contribute and perform at their very best. If you’re self-motivated, service minded and seek a nurturing environment that provides you with autonomy to do your best work, we believe you’d enjoy being a part of our crew.

Your Springshot Journey

With our recent growth, we’re actively seeking an energetic and creative self-starter with a passion for people to join our crew. If you’re up for it, we’d love to connect with you about joining Springshot as our newest Customer Success Manager.

So what would your life look like as a Customer Success Manager?

With humanity at our core, it should come as no surprise that our Customer Success team is a vital part of our global organization. In your new role, you’d play a pivotal role ensuring that we always rise to the occasion and accomplish our mission. Working closely with your colleagues across Springshot’s global team, you’d provide daily customer support to our customers and user community. Providing them with in-depth knowledge regarding our applications and functionality while observing how we can continue improving our platform, you’d be on the front lines of our collective success.

We’d provide you with the training and context to thrive. Over your first 90 days, your colleagues on the Customer Success, Commercial, Product and Engineering teams would work closely with you to provide hands-on instruction regarding our platform. You’d be paired with one of our existing Customer Success Managers and travel with him or her to visit and support a few of our existing customers. During this initial period, you’d be deeply immersed in our products, processes, history and culture.

You’d be given the autonomy to set your schedule and succeed. Following your introductory period, you’d be given a handful of existing Springshot customers to support on a daily basis. While your role would require some travel (including outside the United States, if you’re interested), you’d support your customers largely from your home. Your day-to-day would largely include hosting weekly/monthly sync calls with your customers, providing new product orientation and training, responding to your customer’s requests over email/text, building workflows to support their operations, syncing with your colleagues on the Product and Commercial teams to remain up to speed on new Springshot offerings and customer developments and otherwise doing what you deem critical to ensure your customers are happy and successful using our platform.

While there would be no set structure to your daily work, you could expect to spend a large portion of your time building and fostering relationships with our partners. There would be customer-facing meetings, strategic and tactical discussions, hands-on training with users, and many opportunities to use your creativity to solve problems. This role will have a lot of autonomy, and we need you to truly show up as your authentic self. Connection is what makes Springshot’s customer support better than the rest.

The same ethos holds true for our internal working relationships. Although this role is remote and our 45-person crew is dispersed around the world, we prioritize collaboration and an environment of open communication. Have a new idea? Speak up. See a process that can be approved? Help us be better. In the end, your creativity and ability to truly hear our partners’ needs will make our product – and our company – reach its full potential.

Starting as a Customer Success Manager, you’d also gain experience to advance to many other roles within Springshot. We’re very serious about promoting from within. Indeed, former Customer Success Managers have gone on to serve many other roles in our organization across our Customer Success, Product and Engineering teams, including our Vice President of Product, Roshan Patel, who began as a Customer Success Manager and now runs our entire global Product team. Multiple Customer Success Managers have also completed their college degrees in parallel while working with us. We’re serious about our team members’ personal growth and would ensure we support your personal career development.

Customer Success Manager Roles & Responsibilities

Interested in joining our crew? Here are a few details about what we’d expect:

    1. Customer Onboarding: Lead the onboarding process for new customers, ensuring a smooth transition from sales to implementation. Collaborate with cross-functional teams to define and execute onboarding plans, set realistic expectations and ensure customers achieve early value.
    2. Relationship Management: Develop strong relationships with key stakeholders at customer organizations, including managers and our front-line user community. Act as a trusted advisor, understanding their unique business needs and goals, and proactively identifying opportunities to deliver value and drive customer success.
    3. Customer Engagement: Regularly engage with customers through various channels (email, phone, video calls and in-person meetings) to provide guidance, support and proactive assistance. Conduct business reviews to assess progress, gather feedback and identify areas for improvement.
    4. Issue Resolution: Serve as the primary point of contact for customer escalations and issues. Work closely with internal teams, such as Product, Engineering and Commercial, to resolve problems promptly and ensure customer satisfaction.
    5. Adoption and Expansion: Drive product adoption and usage by helping customers understand the full capabilities and benefits of Springshot’s offerings. Identify opportunities for upselling, cross-selling and expansion within existing customers, collaborating with our Commercial team to execute these strategies.
    6. Customer Feedback and Insights: Collect and analyze customer feedback, identifying trends, patterns and opportunities for improvement. Share customer insights with our Product team to influence product development and customer-centric initiatives.
    7. Renewals and Churn Prevention: Proactively manage customer renewals, ensuring timely contract renewals and minimizing churn. Monitor customer health indicators, conduct risk assessments and develop and execute strategies to mitigate churn risks.
    8. Continuous Learning: Stay up to date with industry trends, best practices and our new product features. Actively seek opportunities to enhance your skills and knowledge in customer success management.
    9. Configurations & Product Maintenance: Learn and adopt best practices for configuring the Springshot Platform to meet the unique needs of each customer and support their ever-changing requirements.
    10. Travel & Onsite Support: Travel for up to two weeks at a time, up to three months in a calendar year, to help support existing customers with training, meetings and business reviews and to support new customers with training and launch programs.
    11. Reporting line: Report directly to the VP Customer Success

Preferred Requirements

While not a deal-breaker, we’d prefer a candidate with the following background:

    1. Location: Ideally, we’d like for you to be based in the central United States.
    2. Background: Ideally, we’re looking for an upcoming professional, who has the ability and desire to travel throughout the United States, sometimes at short notice and for a few weeks at a time.
    3. Aviation Experience: Ideally, we’re looking for someone who has experience working within commercial aviation, as many of our existing customers are commercial airlines and the companies that support them.
    4. Focus: We’re seeking someone with a proven willingness to learn, progress and follow direction from leadership, but also has the ability to maintain a creative flair and work with significant autonomy.

To inquire further about this new and exciting role, please email us at: careers@springshot.com

Position closes May 31, 2024

A Year of Springshot, A Runway of Momentum

A Q&A with Springshot’s Chief Commercial Officer, Robert Blair

With one year in the books as our Chief Commercial Officer, and decades of experience in the aviation industry, Robert Blair has several unique perspectives to share. Coming off of the 2023 Future Travel Experience Global conference, Rob recently sat down to discuss his time at Springshot thus far, our distinct role in the industry and the ever-evolving collaborative relationship between humans and technology.

What were you surprised to learn about Springshot’s technology? What was most exciting about it that you hadn’t known going into your role?

After joining and spending some time getting to know our customers, it was really the scalability of the platform and the size of our user base that surprised me most. I had no idea that we were used across six continents in more than three hundred airports. I always thought Springshot was this boutique software provider, and yet the company is quite large, quite broad, and has a holistic platform that’s doing a lot for people around the world.

I came from a more management-centric software organization, but eventually, I was able to see that If you can’t win the hearts of the frontline workforce, you’re not going to get the optimized output you desire.

I realized that if you can’t get your resources to engage with the technology, you’re not going to get them to do what needs to be done. And it’s not as simple as just telling someone to do more work, especially in the post-COVID workforce. You have to present work to people in a way that’s meaningful, that feels like they have some autonomy, and that validates that what they do makes a difference.  Springshot’s really good at drawing people into a community and showing them that what they do matters.

And that’s the intention of our software – it’s not just software for software’s sake, but it’s intended to make work meaningful for people. We make work personal, not transactional. That’s one of the things that makes us unique

What do you see as Springshot’s biggest strength?

First is our collaborative relationships with our customers and our partners. Second would be our responsiveness to our customers’ needs. And then third is our ability to rapidly innovate.

When you establish and nurture trusted relationships, customers can come to you and share their pain points openly.  Then, what we do really well, is we quickly ideate and build solutions to those pain points. I can point back to what we did this past year with Spirit Airlines: within a year we brought forward an entirely new product for their specific needs, and within 90 days that product scaled across the entire airline. That kind of speed is transformative. That, to me, is mind-blowing.

This ability to be flexible and rapidly innovate based on the tight-knit and personal relationships we have with our customers is our greatest strength. And it’s one thing for us to say that, but I hear that repeated back to me time and time again by our customers themselves, and that’s truly special.

What is it about Springshot that most differentiates it from similar technology? What,  specifically, are customers/users saying?

There are two differentiators that I see: First, we are a holistic platform. Others in the industry are selling specific products, and I think we approach problem-solving from a holistic standpoint. We bring an entire platform to a customer that allows them to use as little or as much as they want, understanding that their needs are always changing and evolving. We’re like a Swiss Army knife.

Second, we are an airline-wide platform. Previously, my experience was with products that are heavily architected and only viable in busy hubs that can justify the ROI. Springshot is a platform that can scale across an entire airline.

For example: An airline that has a seasonal flight six months out of the year, one day a week to Montego Bay. Springshot can deliver value and consistency for that one flight. This is something the industry is desiring. A tool that doesn’t just meet the needs of hubs or large out stations, but a platform that works in even the smallest stations.

Springshot is a scalable, airline-wide platform.

The holistic nature of the platform is definitely a differentiator. Our technical architecture is aligned with our core mission, and our mission is to engage and empower people to collaborate. To support that core mission, you need to have a scalable technical architecture. With the countless microservices that have been built to support specific components of human technical collaboration, Springshot has just that.

Springshot has a deep focus on the aviation industry – what were some of the biggest trends you saw within that industry this year and how does/can Springshot support their needs? What are customers saying and what are they looking for?

In no particular order, the first trend that comes to mind is aggregation and simplification. Today, there’s so much data that’s out there, and it can be difficult to make sense of it all, especially how and when it is presented to frontline users. How do we use this data to drive better operational performance?

Another trend is cross-functional communication and collaboration. Something that we refer to as role-based communication within the Springshot ecosystem. The market is seeking ways to increase collaboration between ground crew and flight crew around the turn of an aircraft, resulting in the most informed decision-making possible. This primarily exists today with radios and disparate systems.

Springshot consolidates and simplifies the tools and systems teams are using today. A number of large airlines often use hundreds of what they call “apps,” but what they are looking to do is unify in one meaningful platform – what we at Springshot might call a single pane of glass. We are bringing information together in one place to help drive better visibility and better operational performance.

And, of course, there’s the notable post-COVID workforce change. We are now seeing an influx of Gen-Z and Millennial workers, and we can’t just give them a tool that their parents’ generation used and expect them to show up and perform. We need to adapt by providing the same mobile engagement at work that they are familiar with outside of work. Post-COVID, we also need to consider how we as an industry will position the future of a workforce that is a collaboration between humans and robots. Robotics is coming. Ideally, we want to position the robotics to handle the heavy, back-breaking work and let humans be humans. What does that blended workforce look like in the future? Springshot could be the engagement that connects the robot to the human, the human to the robot, through our mobile platform.

What sort of future outlook do you have on technology in the aviation industry over the next 10 years?

Technology is evolving so quickly that it is difficult to predict where we will be even in the next five years. Humbly, I don’t know. But I can say that we are hopeful to remain at the center of many of these conversations. We want to be part of the advancement of the industry. We want to innovate with the industry. We want to collaborate with the industry. We are excited to see where it goes.

Robotics and the Future of the Aviation Workforce: A Q&A with Efficient Technologies CEO, Matt Senske

At Springshot, we’re always thinking about new ways to support essential workers. We believe our platform should empower people and make performing their day-to-day tasks more fun and efficient.

We live at the intersection of human and artificial intelligence, and now, more than ever, AI and robotics are at the center of workforce conversations. How we implement these new technologies in ways that improve our workflows and improve (not replace) individual human efforts is crucial to everyone’s happiness and success.

We sat down with Efficient Technologies CEO Matt Senske to discuss how his vision of robotics in the aviation industry could improve the airport experience for both staff and travelers – specifically around baggage handling – while making the work involved safer, faster and more effective:

Could you start by telling us how you got to where you are today?

I worked for a major airline for a few years. I started in San Francisco in cargo, then moved to Salt Lake City on the ramp, loading and unloading the planes. It all started because I found out you could work for an airline and be able to fly for free – maybe the greatest perk of any job in the world. I tell people all the time, if you have an opportunity, go work for an airline so you can travel and see the world. It’s phenomenal!

I went to school for business – undergrad business degree, MBA, and law school.  Though working for the airline was a part-time job, I still approached it with a business mindset and that perspective allowed me to better understand the larger picture of airline operations. I saw too many problems and realized it was too big of an opportunity to not pursue the solutions. So, I stopped everything I was doing and moved back home to Nebraska to start Efficient Technologies.

There are all kinds of gaps in airport operations these days – what made you decide to focus on baggage transport specifically? 

Being out there on the ground, I started to notice there were a lot of inefficiencies. Why were eight different people touching a passenger bag before it gets back to the passenger? There were so many opportunities for mishandled, damaged, and even lost bags. I remember being on the ramp in Salt Lake City and seeing a number of items fall from a baggage cart and no one taking action. I alerted my manager and asked whose responsibility it was and he replied, “Everyone’s and no one’s.” I asked, “What do you mean by that?” and he explained, “Everybody’s because they’re our passenger bags, but nobody’s, because if you go touch that bag, then it becomes your responsibility.” Everyone was turning a blind eye. It was a major, glaring issue with the manual processes.

What are the main problem areas with the baggage workflow?

The biggest issue is there’s a blind spot between the baggage handling system and the aircraft.

Baggage handling systems are much better now than they were a decade ago, but once it gets kicked out to a pier or a carousel, you have a person manually loading that onto the cart. From that point – when that person picks it up off the conveyor belt to when it actually gets loaded on the aircraft – the bags are not really accounted for. They’re not tracked in the process. So, I call this a “blind spot” because at any point anything can happen to any of those bags on that cart.

The same is true for connecting bags being unloaded from an airplane. They are usually scanned coming off the plane, but manual sortation and short connecting times create the opportunity for a lot of error.

According to the SITA annual baggage report, transfer mishandling accounts for 41% of mishandled or delayed baggage.
SITA, 2022 Baggage IT Insights

A worker could pull a bag for any reason, but that movement isn’t tracked in any way. They could be pulling a bag to place on another cart. They could be driving out on the ramp and one falls out. Etc. It can end up anywhere around the airport and nobody knows about it. Suddenly, we’re supposed to have 100 bags, but we only have 99 of them on board. Where is that last bag? Truthfully, it could be anywhere. We know it’s here based on its last scan in this location, but from that spot to where it is now, there is no automation, no scans, or anything that tracks it.

So there’s a really big gap in the system right now. And we’re, we’re looking to help fix that with our technology.

We know that you are working on something new and innovative which is going to revolutionize baggage transport….can you share how the new technologies that you are working on will benefit baggage handlers?

If you look back at when commercial aviation really took off, you’ll discover that we’re still using many of the same exact processes. Here we are, 60-70 years later, using the same process and the same equipment despite the fact that there were 4.5 billion passengers and almost 4.3 billion bags that flew globally in 2019. Plus, technology has made great advances in that same time, yet we haven’t updated in all the ways we should.

Our goal is to automate processes where it makes sense, and baggage is a clear area that needs attention.

As with anything in life, whether it’s meeting people or going somewhere new, first impressions are very important, as are your last impressions as you walk away. So think about the airport experience: what do you start with? What do you end with? Well, truthfully, baggage is the first touchpoint and last touchpoint for a customer at an airport. How long you wait to drop off your bag when you arrive and how long you wait to get your bag at the carousel have a huge impact on sentiment. A customer could have an amazing flight – they love the staff, they land ahead of time, and maybe they even get a free drink – but if they are waiting for their luggage for three hours they are more than likely upset and going to walk away thinking, “I’ll never fly with that airline again.” 

Baggage handling should be more important to an airline, and finding ways to improve the baggage process is a key component. That’s why we’re working on these new technological advances – not just to make the work easier and more efficient, but to improve the whole customer experience which, in the end, improves the bottom line for airlines. Our work in robotics aims to solve these issues.

What excites you about the future of robotics within the aviation industry and beyond?

There are a lot of different ways that people are thinking about solving our industry’s process issues, but robotics needs to be a part of it, and that in itself is exciting. The final solution we settle on remains to be seen, but we need to be open to asking ourselves: how can we make that worker’s job better? How can we make the passenger’s experience better? How can we create better and higher profits for airlines? They’re going to be the driver of all of it.

And, of course, we need to think about how we can create this technology in a way that is affordable. Yes, let’s bring robotics into the industry, but you can’t have a million-dollar piece of equipment because nobody’s going to buy it. It could be the best technology in the world, but if it’s too expensive, it not going to be implemented. 

Again, going back to my time working as a baggage handler, I would’ve loved to have the technology to support the hardest parts of my job. Imagine having equipment that makes a 70-pound piece of luggage feel like five or ten pounds – that would be extraordinary. It’s about creating tools that will make those jobs easier, safer, and more enjoyable. I can’t wait to see what the future holds, and to be a part of this evolution is really incredible. We’re so excited for what’s ahead!

The unification layer for airport operations

Over the last decade, we’ve been busy solving a foundational issue plaguing the technical systems that support airport operations: worker disengagement.

By disengagement, we’re not suggesting frontline workers performing essential airport functions are disinterested, apathetic or are otherwise to blame. Quite the opposite. They’ve done all they can to keep pace as their work environments have radically transformed around them.

As airlines, airports and ground handlers have raced to implement technologies that track topics like aircraft movement, gate assignments, baggage, safety, catering, fueling and numerous others, technical product owners have spent minimal time studying how human workers will interact with these systems. Let alone multiple systems at once.

By disengagement, we’re referring to the fact many of these systems are not thoughtfully designed to engage the human beings expected to use them. Workers using these systems may be called upon to interact with tens of thousands of data points per aircraft turn, which they’ll receive in real-time, rapid-fire succession. We expect airport workers to cut through this clutter, limit their focus to key metrics and collaborate with colleagues to make minute-by-minute decisions that involve flying machines worth $100M. Yet, despite the time invested developing systems to direct people to take certain actions, little effort has been spent ensuring they would understand and engage with them.

Until now.

At Springshot, we care deeply for commercial aviation and the people that support it. We’ve committed the last eleven years to abstracting and standardizing the digital object models used to support airport operations. We’ve studied human-computer interaction in both clinical and real-world settings. We’ve applied leading visual and interaction design principles for web and mobile applications and have obsessed over every pixel and color in our interfaces. With our branding, design aesthetic and workflows, we’ve infused our platform with years of scientific research in various fields of human motivation to quietly and positively “nudge” our human users to take time-sensitive actions required by underlying aviation systems.

Our DNA is embedded with the empathy required to understand and appreciate aviation at its core. Springshot was borne from this deep-seated love.

This has never been more important than today. With the Great Resignation and the ongoing flux in retention in the airline industry, we know technical systems are absolutely paramount to helping teams connect, communicate, perform and work efficiently. Given airlines have invested heavily in well-entrenched, bespoke systems that support narrow aspects of operations, many of which are well-overdue for an upgrade, it’s never been more important to find a scalable “single pane of glass” platform that unifies them all.

Our platform’s thoughtful design is a layer that we take seriously. It’s vital that our users immediately and inherently understand how to engage with our platform. If a new user cannot log in to Springshot and hit the ground running within minutes and with no instruction, we have failed. We’ve always made compassion a cornerstone of how we approach this connection. We know that our Gen Z audience — a workforce that grew up with mobile devices and has very specific ideas about how technology should look and feel — craves intuitive design for the technology they use on a daily basis. They’ve come to expect a human-centered design approach that feels natural in their day-to-day work and routines.

The number of Gen Z smartphone users will reach 66.5 million in 2025, representing 95.7% audience penetration, up from 78.3% in 2021.
Simon Hall, Basis Technologies

We simplify complex tasks into bite-sized information and thereby reduce the opportunity for users to become overwhelmed. One of the mainstays of our design is progressive reveal of information, a technique to improve comprehensibility by reducing information density. We unveil only the missions people need to see when they need to see them. Our goal is for workers to feel appreciated each time they complete a mission. For these reasons, we work hard to keep our design as fresh and intuitive as possible. 

 Our simple and intuitive visual designs mask the complexity that lies underneath. Our obsessive focus on the end user has uniquely positioned Springshot to serve as the unification layer across multiple aviation systems. By understanding what information users need, at what time, in what design paradigm and across different use cases and functions, Springshot has emerged as the leading candidate “to put it all together” for the frontline worker. “We increasingly live in an age where technology is called upon to simplify operations, improve collaboration and retain employees,” said Doug Kreuzkamp, Founder and CEO of Springshot. “Thanks to Springshot’s intuitive design and ease of use, there are no unknowns and potential anxiety and stress melt away.”

Springshot automatically connects all of the communication tools, feeds and functional applications needed to run critical daily missions. We welcome any existing above and below wing technology partners into our platform, including heavy optimizers, AI or sensor equipment providers, time and attendance tools, intelligent machinery vendors and more. We connect to data flowing from tower operations, catering, ramp services, facilities and gate and ticket services to ensure smooth operations, ensuring bags are loaded onto planes, seats and restrooms are cleaned, catering is ready to go, jetways are moved into place, planes are fueled and so much more.

In a few weeks, we’ll explore how Springshot’s robust integration capabilities have been called upon to support Spirit Airline’s operational strategies across its entire network of 90+ stations. We’re excited to showcase how we’re helping Spirit better manage their airport operations, minimize delays and enjoy a better ROI on technology investments. We’ll also highlight the powerful partners plugging into the Springshot platform to optimize aviation operations. Stay tuned!

Springshot empowers the Gen Z aviation workforce through intuitive design and mission-driven collaboration

We must pay attention to what the youngest working generation is looking for in the workplace, including the technologies they want to use

We recently learned the airline industry is facing pressure to modernize the technical systems that support airport operations. 

A big catalyst for these changes? The wants and needs of the workforce stepping into the front lines of aviation operations: Gen Z.

Supporting Gen Z tops our list.

Let’s step back. We know the aviation industry is struggling to fill tens of thousands of open positions ahead of what’s predicted to be a very busy summer season. We know these jobs require working in stressful conditions under increasingly demanding timeframes.

This occurs within a broader industry-awakening regarding the technical infrastructure underlying airport operations. These systems require rapid modernization and the air travel industry is under the microscope as a result. Passengers and governmental agencies are demanding that airlines take dramatic steps to improve their reliability and safety on the heels of a difficult 2022-23 holiday season and a number of runway incursions and close calls in Q1.

These challenges are compounded by the Great Resignation and fundamental shifts in the way people approach work and the role it plays in their lives. Before the pandemic, aviation jobs were filled by lifers who built careers in aviation. They spent decades in their roles and amassed institutional knowledge that they passed from one generation to the next.

The lifers are long gone. With the aggressive cost-cutting and early retirement packages airlines offered at the onset of the pandemic, they left the industry. Three years later, it’s clear they’re not coming back.

Now, one of aviation’s biggest worker cohorts is Gen Z. Aged 18 to 25 years old, these digital natives will comprise 30% of the workforce by 2030. They’ve made it clear they do not intend to remain in the same place for long. A recent McKinsey study showed a staggering 77% are searching for a new job. Based on LinkedIn data compiled by Axios, they’re changing jobs at the rate of 134% higher than they were in 2019, compared to just 23% for Millennials, 18% of Gen X and 12% for Boomers.

To overcome critical staffing shortages, airlines and aviation companies must find creative ways to entice Gen Zers to fill open positions, quickly upskill these new hires and motivate them to stick around for a few years. The good news? A growing body of research provides the necessary insight to unlock the secret code. Forward-thinking airlines are well-positioned to take advantage.

The bottom line? Gen Zers must feel a shared sense of purpose with their employer and digitally-connected to their peers.

Airlines can attract, train and retain the best Gen Z talent by providing workers with hybrid physical/digital work environments that foster a common mission. ACI recently published a white paper on the Future of the Airport Workforce that highlights key trends shaping the airport workforce of tomorrow. At the top of this list is the expansion of what Klaus Schwab, Founder of the World Economic Forum, defined as the “Fourth Industrial Revolution,” a revolution “characterized by a fusion of technologies that is blurring the lines between the physical, digital and biological spheres.” Other important trends include “Social Responsibility in All Things,” “An Emphasis on Individual and Collective Purpose” and the “Accelerated Role of Technology.”

While embracing the needs and desires of Gen Z requires an all-hands-on-deck attitudinal shift with how airlines market their brands, purpose and mission, it requires only a modest financial investment. Many airlines have already done the former. Appreciating today’s 22-year old socially-conscious Gen Zer is tomorrow’s 35-year old business traveler, airlines like Alaska, Delta and United have invested heavily in biofuels and bleeding-edge eVTOL innovation to reduce their carbon footprint. Others like Frontier, with each of its aircraft adorned with an endangered species and its “America’s Greenest Airline” moniker, have built their brands around environmental awareness and sustainability.

With the hard part done, airlines can overcome today’s staffing challenges by equipping frontline workers with modest-priced technologies that provide an immersive digital and mission-driven experience. They don’t need to rip out the existing infrastructure and start anew. They need to find a way to fuse together these systems in a way that resonates with Gen Z.

Focus on technology.

One Gen Z requirement stands out: it’s clear this generation of workers — who are the first to have used the internet their entire lives — require the most cutting edge, innovative technology available at their fingertips. The last thing these workers want to stress about is technology. They won’t stand for spotty Wi-Fi, non-intuitive user interfaces, technology that doesn’t include automation and data analytics or apps that don’t work as expected the first time. 

This is why Gen Z has no problem leaving jobs, even foregoing entire industries, that don’t fulfill their needs. They’re not afraid to jump to new job opportunities and do so with regularity. We all remember the high turnover rate in the airport transportation industry as a byproduct of the pandemic. No one is eager to repeat that. 

As a result, we must be able to train them quickly and easily. Using communication technology that complements this training and clearly expresses — and even helps set — expectations for workers is a key piece in the ever-complex web of airport ecosystems. 

To see these expectations on an easy-to-use app in the palm of your hand? That’s ideal. 

Most importantly, the output from today’s technologies need to focus more on the “why” and less on the “what”. While it’s essential that if we have fewer people working at the airport, we must increase the productivity of each individual worker, Gen Z doesn’t want to be “optimized”. They want to be inspired.

Even more than their Gen X and Millennial counterparts, Gen Zers won’t accept being told what to do. They want the freedom to autonomously process information and take actions that advance a common mission they share with their peers and employer.

Enter Springshot. 

We’re grateful to provide this engaging, fresh and purpose-driven platform. By presenting a new single pane of glass collaboration platform that’s integrated with existing systems identifying “what” actions should be taken, Springshot delivers a holistic and unified perspective that inspires people to physically take those actions. In short, Springshot provides the “why.” We capture the hearts and minds of Gen Z by presenting them with an immersive, digital, mission-focused and communal work experience.

To be sure, aviation can be a dangerous industry to work in, requiring safety certifications for different lines of work. With the right digital collaboration platform, however, the work can be rewarding and fulfilling. This is especially true when front-line workers are motivated to do their best, digitally experience the benefits of their actions and receive regular positive feedback. 

Our intuitive platform has these points covered — and more. With Springshot, we know your Gen Z staff will be more engaged and connected than ever before, feel greater appreciation, and as a result, deliver greater output with a heightened sense of purpose and remain on your team for years to come. 

Stay tuned for the third post in our Integrations blog series devoted to modernizing technology.

The day of reckoning is here — but the future is bright

Aviation is at an inflection point, ripe for technological innovation on multiple fronts. The good news? Springshot and others are here to help.

The backdrop: A difficult 2022 holiday season

Perhaps it was a perfect storm of pent-up passenger demand — continuing to accelerate after the uncertainty of the past few years — and a punishing winter storm. Maybe it was the combination of aging software and bad luck. Whatever the cause, everyone saw the results: a major US airline was forced to cancel thousands of flights around Christmas, disrupting holiday plans for two million people. While the media was quick to chastise one airline, the setback was just the most recent in a series of well-publicized incidents that have plagued the entire industry.

The convergence of issues in December highlighted the strained operations software infrastructure that underlies the $800 Billion global airline industry. What happened afterward, with thousands of passengers stranded for days, flight crews out of position and exhausted airport teams working nonstop to recover, showcased the long-lasting difficulties facing commercial aviation.

Those working in aviation have known this for years. The latest turbulence exposed these deficiencies for all to see. 

The patchwork of outdated systems used today to support airline operations are not equipped to reliably anticipate obstacles and place the right teams in the right place at the right time to alleviate external stress. As if the holiday wakeup call wasn’t problematic enough, the need to solve these issues became crystal clear a few weeks later when the U.S. air traffic control’s NOTAM technology went down in mid-January, snarling air travel in a ripple effect felt for days.

It’s the worst-kept secret in the industry: Over the last decade, many airlines have deferred making the necessary investments to modernize software systems that support critical “day of” functions. Given their operations require workers to perform tasks with specialized training around heavy equipment, at a defined time, at a precise physical location and within a work environment exposed to weather and other uncontrollable variables, those working in aviation demand the most robust and reliable software solutions available. Paradoxically, many still operate using two-way radios and legacy “on prem” platforms. 

“Without investing in modern, cloud-based solutions, and with schedules becoming more tightly- compressed and complex, the airline industry has reached its boiling point,” said Doug Kreuzkamp, Founder and CEO of Springshot. “Everybody knows this, and it’s time to do something about it.”

This tumult is expanding as a spate of new software enters the market. New platforms have emerged to solve specific problems within the industry. Using sensors, data analytics and artificial intelligence to automate scheduling and planning, these technologies are a step in the right direction. Yet, many are not integration-friendly and do not work well within existing layers of technology. This is creating further complexity. 

The irony? In work environments that demand far less interoperability, we know software solutions built by different companies can play well together. Look back over the last several years. We all experienced how Zoom and Teams meetings enhanced productivity, easily bringing together people from disparate regions. When combined with other software platforms, like Slack, Asana, Atlassian JIRA, Figma and other creative, collaboration and messaging platforms, these technologies create schedules and workflows that complement a worker’s process and contribute to overall worker efficiency.

Positive change is possible. The investments must be made. 

A clear path forward: A platform that unifies and harmonizes aviation software 

The good news: emerging tools are here to help. The COVID pandemic accelerated the pace of innovation as the industry came to a standstill and peered into the abyss. Forward-thinking companies like Adveez, Aerosens, Aerovect, Assaia, Elenium, NetTracer, Springshot, Synaptic, ThorDrive, Whill and Xovis emerged to reboot aviation for a post-pandemic world. These companies worked individually to build best-in-class solutions to solve discrete operational needs, yet are collaborating together on how to modernize airport operations for all.

Across the globe, the industry is taking note. Airlines are beginning to prefer responsible developers who work well with others and “stay in their lane” to masterfully solve unique challenges over legacy providers that offer inhouse “one size fits all” solutions that purport to solve all challenges, yet fall short in fully solving any. As the industry invests in these new platforms and embraces this new integration-mindset, it will further unlock capabilities and operational reliability that seem unthinkable today. 

At Springshot, we’re honored to play a role in this new ecosystem. Those familiar with us know our passion for “living at the intersection of technology and humanity,” using engaging data modeling, alerting and visual design to harmonize disparate products and feeds. As a “single pane of glass” unifying interface for real-time operations, we aim to provide users with the information and tools to be at the right place, at the right time, performing the right task (safely), for the right duration with the right equipment. 

Over this four-part Integrations Insights series, we’ll shed light on the unique challenges our team aspires to solve each day. Bottom line, we’re in the midst of a generational transformation in how humans view and value work. Given the lifestyle preferences of Millennials and Generation Z and the physical and geographic proximity demands of airport jobs – these aren’t “work from home” occupations – the staffing and skillset ramifications for airline operations are particularly acute. We’ll share how our obsessive, borderline maniacal focus on the mental and physical needs of the frontline worker allows us to uniquely foster engagement and quickly upskill those performing these essential jobs.

In short, our software is what today’s airline workers want to see in the palms of their hands and we’re proud to be the unifying interface that allows them to best perform their jobs. 

We can’t wait to show you more.

Stay tuned for the second blog in this series devoted to our most important assets — people — coming soon.

Springshot Taps Seasoned Business Development Leader Robert Blair for New Chief Commercial Officer Position

Further demonstrating its commitment to delivering technology solutions tailored to meet the unique needs of its customers, Springshot is pleased to announce the appointment of Robert Blair to Chief Commercial Officer. The addition of Blair, who played a leading role helping airlines digitally transform their operations, will reinforce Springshot’s market leadership as the day of operations collaboration platform for essential work. A humanist who believes operational excellence flows by seamlessly pairing man with machine, Blair will play an integral role helping Springshot bring its new automated dispatch feature to market later this year — more details coming soon!

Blair, who began September 1, will lead and mentor a team focused on further helping Springshot accomplish its mission of “meeting customers where they are at,” reporting directly to Springshot’s Founder & CEO, Doug Kreuzkamp. As he’s done throughout his career, Blair will continue building deep and trustful relationships with customers,  identifying opportunities where software may be applied artfully to deliver specialized value.

“Rob is a true people person who forms deep personal connections with his customers and colleagues. Given Springshot sits at the intersection of technology and humanity, we’re excited to provide Rob with a long-overdue canvas to apply his unique interpersonal gifts,” said Kreuzkamp. “Because Rob understands customer use cases across various functions and industries, he will help us apply our dynamic modeling and interfaces in new ways that integrate technology with humans in profound ways. He will help us show our user community they can trust machines to make automated decisions and that Springshot will always ensure they remain in control.”

Blair emphasized his excitement to apply his experience in aviation to new markets, including retail, stadiums, live events and integrated facilities management, to help a broader user community perform tasks with greater efficiency and productivity.

“I love all aspects of aviation – its ability to connect the world, it’s operational complexities, as well as it’s innovative and resilient people. However, what I think will be even more fascinating is helping my new colleagues grow beyond aviation, connecting face-to-face with people in other sectors,” Blair said. “I see myself as a relational guy who likes to help people solve problems. What I find inspirational about Springshot is how it helps frontline workers solve problems while finding value and dignity in their job.”

Blair has worked in the aviation industry for the last 20 years and held various sales and business development positions both domestically and abroad.  Most recently he was  Vice President,  Aviation North America for INFORM. Previously, he held the title of Director of Business Development, Aviation North America.

INFORM has a strong reputation for delivering resource optimization in commercial aviation. In his prior role, Blair led aviation business development efforts in North America and drove the company’s autonomous strategy, helping customers optimize resources at large, complex hub operations. His ability to understand and advocate for his customers led to significant growth and long-term partnerships with the largest global airlines.

“We’re ready to help Rob spread his wings. He’s built an amazing career helping customers solve backend optimization challenges, but these only scratch the surface of the value he has to offer — the world needs much more of Rob’s gifts,” said Kreuzkamp. “We can’t wait to see how Rob harnesses his skills and helps propel us in aviation and lift off into new markets.”

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