Marketing Springshot: Q&A with Adam Taylor, Chief Revenue Officer

It’s a changed world. We are living in an exciting time where the acceleration of technology into our lives has become integrated into how we live both inside and outside of work. Although the speed of technology, automation, data availability and AI is increasing, the need for people to be included in the solutions is still required and helpful in many cases. 

With the influx of IoT devices and multiple software solutions to solve specific issues, many companies can quickly become siloed, where the potential value is not being maximized due to the lack of integration and high-quality data collection.  

Springshot offers unique solutions through a robust dynamic framework and intuitive design. Our platform is powered by the intersection of human and technical systems, resulting in more effective and efficient solutions in highly complex and productivity driven environments. 

We recently touched base with our new Chief Revenue Officer Adam Taylor to get the scoop on how Taylor positions Springshot as he travels the globe meeting with partners. Taylor is passionate about sharing Springshot’s successes and how the platform’s services are seamlessly tailored to various industries, no matter where a company is in its own technology journey. 

Q: When you meet with partners and potential partners, how do you typically position the Springshot platform?

A: In addition to doing my research about the company and openly discussing priorities, I like to engage in a dialogue to better understand their high-level objectives, immediate and near-term priorities, while digging into what measured success looks like for them. Given the flexibility and breadth of Springshot’s offerings, our conversations typically shift down the path that is most important to them both strategically and tactically.  

These days, people expect data to be converted into actionable information and seamlessly integrated into their service delivery solution. However, a lot of companies have disparate and legacy systems which may still serve a specific purpose, though lack the flexibility and speed to adapt to the companies desired end state. We work with our customers to integrate disparate systems and make them better through a seamless and intuitive user interface, while closing gaps in data capture as needed. 

Companies want to make sure that they’re being as effective and efficient as possible. We’re able to help them manage their business and engage their people in highly complex and dynamic environments which leverage multiple technologies and a mobile workforce. At Springshot, we enable mobile workforce teams to be much more engaged, productive and effective in this environment. They need to know where to go, what to do and when they need to be there, and have the missions completed. 

It’s important for people to know that we are a company that can meet you where you are. Not every customer is in the same place with technology. And that’s okay. Some are at the very beginning and they have some immediate needs. We can meet you there. Others are at a much more complex place and very deep within legacy systems. We have solutions to meet that standpoint, too.

Q: What are the main ways that Springshot excels operations via its solutions?

A: We help customers achieve their goals by leveraging the components of our solution that best align with their needs. We do not complicate the discussion with multiple modular offerings. We open the offerings based on what their greatest needs or gaps may be.  There are several areas where customers partner with us including:  

Collaboration: At the heart of Springshot, we are a collaboration platform that drives the effectiveness and efficiency of teams through real-time collaboration. People can easily communicate, whether that’s through texts, through video, through direct channels, or bulletins, including signature capture.

Interface layer: We consolidate and present multiple systems into a seamless, consistent user interface where Springshot is the interface of record and is supporting bi-directional integration with other legacy systems. If customers, for example, have eight different systems for how they manage their business and these systems don’t talk to each other, we can be that interface layer for customers to pull all of that communication together. We complement existing systems in areas that they haven’t closed the gap and that single user interface experience drives a consistent, high-quality solution.

Resource allocation: This refers to day-of operations and what we call Mission Control. Leveraging our (or others) rules-based engines, we optimize operations through the allocation of resources to missions, while capturing confirmation of the work being completed. As former operators, it was critical that we designed our Mission Control to be very flexible to ensure the technology mirrors an optimized process and that customers do not have to modify their processes to leverage technology in real world operations. 

Asset management: This is capturing and presenting critical asset information, whether it be motorized or non-motorized equipment. We are able to integrate into telematics if applicable and also link pre-ops inspections and day-of ops activities into the entire asset management process. We  not only present back summary and specific information on the assets, but we also present the assets, along with people, in live maps with geo-fencing capabilities. 

Forms in Motion: Although our Forms in Motion is a form of digital transformation, it’s important to note that this is not just digitizing a form and putting it into an electronic database. What we’re really doing here is driving a rules-based, dynamic solution which evolves based on key learnings and target areas. Many customers leverage our Forms in Motion to support their inspection, quality and observations programs. We can be as simple as capturing basic data to start with, or as sophisticated as integrating into live feeds (i.e. flights) and leverage a real time rules engine against key information, such as previous quality audits, or target areas obtained by an NPS score. It’s an intelligent platform that can be used to be much more focused, such as: Here’s where you should do the audit, here’s why, and let me link that back to the definition of success. As a result, the team becomes more effective with the time they’re spending auditing.

Q: What are some of Springshot’s other features that benefit companies?

A: We’re able to integrate into the Internet of Things (IoT) and other data feeds. This is incredibly important because we don’t want to be just another disparate system. We want to pull those together and allow our customers to enhance their overall offerings. For example, we are doing a lot of work in the janitorial and facility space, where we are able to capture key data points for IoT devices such as smart trash cans, smart restrooms, and passenger sensors, which we integrate into our day-of ops janitorial solutions, allowing the front-line workers to be much more effective in their role. 

We support bi-directional data flows. We link into customer systems where we push, pull and share data however our customers see fit. At the same time, we present everything in a live map view, so you can see where things are happening. We do this through GPS, and we also leverage beacons.

When we come in, we’re able to work with our customers and pull together a solution that they can use to manage their business daily, holistically — everything from pre-operations, being predictive, organizing in an efficient way to the day of operations, allocating, and validating the missions being completed in the correct amount of time, etc. On the backend, we validate the quality of the work, including the expectation of compliance.

Q: One of Springshot’s core values is driving the humanistic element within its design and function. From your perspective, how does Springshot drive user engagement while validating and motivating people?

A: Not only do we help customers become more productive and effective with the resources that they have, we drive sustained quality, lower unit costs, and allow customers to manage their business much better than anyone else. How do we do that? We start with the people and work to provide a seamless and easy to manage linkage to the technical systems. 

Studies show that high engagement and satisfaction of the employees has a strong positive correlation to the quality of services and satisfaction of guests. Springshot is deeply committed to the experience of the employees and believes in rewards and recognition, which is why our solution has integrated gamification and collaboration into the core of what we do.  

 Our customer success team is made up of former operators, and we are well aware of the challenges faced in operations.

The value proposition of leveraging technology solutions to reduce turnover, increase retention, drive productivity and effectiveness, while increasing quality scores and lowering safety risks is powerful. However, if you don’t start with having the people engaged and equipped to integrate enabling technology into their daily processes, then the product will fail. This is why we are so focused on the people side of the equation, along with the technical. 

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