Category: Noticias

As we expand into new sectors and increase our global customer base, Springshot is delighted to announce that we have tapped a talented thought leader, Andrew Gambling, as our Vice President of Strategic Accounts. In this newly-created role, Gambling will lead Springshot’s worldwide customer engagement and management capabilities.

With over 10 years experience in aviation, commercial real estate, janitorial and facilities management, Gambling will help mature Springshot’s customer team by managing relationships with our clients and ensuring we are consistently up to date on all commitments and services. Showcasing the ongoing commitment to our customers and to customer growth, Gambling will oversee the full Springshot client base and help our mobile collaboration platform expand into new markets. 

 “What drew me to Springshot is an understanding of both the spaces it operates in and the expanding need for data-centric technology, especially as changes in the labor force become more and more challenging,” said Gambling. “I see the value Springshot has and the efficiencies it provides clients from a time and resource planning, mission planning, and audits perspective.”

Gambling, who hails most recently from software company SmartCommerce where he was VP of Sales for enterprise and strategic accounts, began the new position in late April. He is headquartered in Atlanta and reports to Springshot Chief Revenue Officer Adam Taylor.

Gambling held prior positions at ABM Industries, where he led account management for large national customers, including Fortune 50 clients, and worked in marketing and on technology implementations. Gambling has also held roles at PepsiCo in marketing, engineering and merchandising.

“Andrew’s appointment is a continuation of the investment we made a year ago in Adam Taylor to lead our customer team,” said Springshot CEO Doug Kreuzkamp. “Through the VP of Strategic Accounts role, we are making sure we truly understand our customers’ evolving needs and effectively manage our internal teams to meet them.”

“I am excited to hit the ground running with Andrew because his leadership will provide more customer visibility and effective communication than ever before,” said Taylor. “This is a real development and evolution of our customer team. Andrew will become a main face of Springshot, a go-to executive for client needs, whether they are located internationally or domestically, and in all of the industries we serve and hope to serve in the future.”

For Gambling, the opportunity to help grow Springshot is exciting because he has intimate knowledge of the spaces the Springshot platform already works in and plans to work in, including aviation, janitorial, logistics, warehouses, and manufacturing in high tech facilities. 

In addition, Gambling, who holds a bachelor’s degree in mechanical engineering from the University of Virginia and a master’s degree in industrial design from North Carolina State, has a longstanding interest in creating solutions for end users, bringing a unique perspective to the new role. 

“Making people’s lives better is certainly a thread that I’ve carried through all my work experiences, and my role with Springshot is a perfect example of that. Our Springshot  platform is focused around collaboration that highlights the front-end employee,” Gambling said. “We are designing and creating a tool that streamlines the task management processes for people in a specific line of service and to provide a higher quality of service. I can’t wait to help Springshot continue to scale upward and outward.”

At Springshot, we combine complicated programming, technology, and data into a thoughtfully-designed platform that is accessible, fun, and easy to use.

We have always felt that our app must look great — and feel authentic — in order to encourage worker interaction. We know we are the worker’s voice out in the field, we embrace it, and we center our designs around this fact. On our backend, though, there are competing components that we must reconcile: design that connects within numerous industries, makes sense in various languages and countries, and accounts for all the different types of people who use Springshot. 

We have purposely designed Springshot with all of this humanity in mind. 

To provide more detail behind our aesthetic decisions, we recently sat down with Creative Director Josephine Courant, who has worked at Springshot for over seven years managing our brand’s story across mobile, desktop products, our website, and social marketing. Courant shares the backstory on Springshot’s creative processes and why we have chosen to focus on the principles of Human-Centered Design.

Q: Why is design important?

When design is done thoughtfully, users feel it. Good design makes users feel calm, competent, happy, or even sad, if that is the desired intent. We care deeply about design and how our platform looks and interacts. Yes, people have to use our Springshot app for work; it’s not a game, it’s a utility to get important work done on time. And we want it to feel a little fun, too. But Springshot, with its features like our astronaut avatar SIM (Springshot In Motion) flying in and giving high-fives after a mission is finished, really conjures the emotional responses to the design, whether that’s conscious for a user or not. The goal is to bring up emotions like, “Yes, I did it!” Or, “That’s really cute. That’s kind of fun.” 

So it’s sometimes hard to explain, but we embrace a philosophy called Human-Centered Design because this path helps users feel an emotional connection to our product. This is especially noteworthy when it’s a work platform that users are required to interact with each day. 

Q: What exactly is Human-Centered Design, and why does this methodology work for Springshot?

Human-Centered Design is the real laser focus on the end user. It uses a combination of research on how users use the technology, empathy, design-thinking and an agile mindset and an ability to pivot quickly to changing circumstances. We take the complexity of the backend of the Springshot platform and design a user interface that is intuitive, easy, and fun to use.

There are four stages of Human-Centered Design and Marketing, originally created by the global design firm IDEO, that we keep core to mind always: 

1) Walk in customers’ shoes. 

2) Listen with empathy and authenticity.

3) Make a human impact in a busy and complicated digital world.

4) Crece together with customers, employees and stakeholders — collaboration is key. We constantly engage with our customers to make improvements for their specific needs.

Most of our users work in strenuous, often monotonous jobs, and with that in mind, we want the design of Springshot to inform, engage, and encourage at all times. We also know that first impressions count. To that end, every piece of our Springshot platform has the same design, from the app, the website, and social media to our auditing platform, Springshot Forms, or our white papers and case studies, anything shown to a client or potential client. 

Q: What are some specific Human-Centered Design elements that set Springshot apart?

There are several areas we’ve focused on over the last 10 years to make our platform thoughtful and customized. We make sure to have the call to action on each screen that is very specific and very obvious. There has to be a clickable area of a button that is just easy — it has to imply click here without saying “click here”. We have to take into account whether our users are using our application outside or indoors, in different weather conditions. Our app can be used in many different languages to accommodate users for whom English is not their first language.

When it comes to the fonts we use, we purposely test different sizes and configurations. Take the baggage handlers, for example: The gate and the location fonts have to be much bigger because these workers are constantly on the go and need to check gate numbers quickly and efficiently. Then, when thinking about Springshot Forms, how each client uses each form, there’s a slightly different variation that they need based on different scenarios. Each answer spurs another question. We think of — and design for — all of this throughout our iterative process, working alongside our VP Product, Roshan Patel. 

Once the app’s design is ready, the client may then come back with two or three small changes. In one instance, for baggage car handlers, we found they needed a different grid with bigger font and to get rid of some information that didn’t apply to others. Or maybe we’ll need to add this bit of text, or we need to add a location, or we need to know what kind of bag it is. There will be small nuances that we will work with the team to incorporate into the design. 

Q: Why do you spend so much time on the design of each icon, for example?

It would be very easy to say let’s not have icons, but icons are a universal language. You don’t have to translate icons. We have spent hours behind the scenes figuring out every single mission, every job in Springshot; we’ve spent an hour talking about a single icon alone. There are hundreds of missions and all have an icon — baggage pickup, food prep, an unaccompanied minor, a bathroom. Each one of those missions needs to have an icon that represents what that job is so we can better communicate with our workers and they can communicate amongst themselves. Our designer Caleb Heisey also created an amazing library of avatars for users to choose from. While the icons are more functional and practical, our custom avatars are fun, engaging and vibrant and adds a definite whimsical personality to the design.

Q: Can you talk about the purposeful color choices made for Springshot?

The app used to be very monochromatic. It was black and blue, sort of like a corporate palate. Now a main call to action is the color tangerine. And we have a primary and a secondary palate. The primary is the blues and the grays and the tangerine/orange. But even with that gradient, it’s very thoughtfully done. There’s a primary blue and then a default, an active state and then an inactive state. So you’ve got the structural formal colors that are more practical. A secondary palate is what we use for iconography. We’ll have a fun purple and a green, and those are to liven up the app and make it have more personality. 

Within the app, we also have a mix of line icons for the navigation and then job icons are more filled in and solid. That design is constantly evolving, too. Right now, it’s a much cleaner, minimalistic view. It’s more white space. It’s a clean and concise design. There are secondary bits of information that are hidden, but you can always access it. So there’s a much better hierarchy of information on the screen.

Q: Do you have a focus on making the Springshot app friendly from an accessibility standpoint?

Yes, I want to take that human design sensibility and really focus on the accessibility factor of the workers, and this is also important because people learn in different ways. There are people who are colorblind so via the contrast in coloring, we can create a dark and a white skin, or if you’re outside at nighttime, should it be reversed? In the future, we could be incorporating audio as one messaging option; instead of chats, there are audio files for people to make. 

We’re also thinking about sounds and tactile vibrations. If someone doesn’t have their sound on it, what’s the vibration? And there are a lot of different vibrations. This also comes into play with the notifications and which sounds we use. We’ve gone through a lot of different versions.

Q: What are some design components you’re thinking about for future iterations of Springshot?

Definitely incorporating accessibility into our design, as I mentioned. Also, something we’re thinking about is synching to smart watches. You’d start a mission or the mission comes to your watch and you just press “go”. But the design on the web app has to be really focused on this, too, and it’s very complicated, affecting different platforms and people.

As the team grows, we are really eager to start implementing gamification into our app in order to incorporate designs like badges, interactions, encouragement, messages, and trophies, so that the whole company can see teams succeed. 

In early 2021, Springshot partnered with marketing firm KedzieT Consulting to launch a strategic and distinct presence on the LinkedIn business networking platform. What followed was an effective year where we solidified ourselves as a thought leader in the aviation and mobile communications industries. We’ve told many of our favorite stories in our own words, and we’re happy to say that LinkedIn was the perfect match to set our social media presence in motion.

Following these successes, the natural evolution of our content push is a move into Instagram. Through this platform that boasts roughly 1 billion active users, we will showcase more of the humanity and lightheartedness of our brand and our workers. 

To provide background on our social media strategies, we turned to Springshot’s Creative Director, Josephine Courant, and Kedzie Teller, founder and lead consultant of KedzieT Consulting, to reflect on our past approach and share more about our future Instagram launch.

Q: Can you take us through the thinking behind Springshot’s first social media presence on LinkedIn?

Courant: As chance would have it, we pushed our Springshot brand live in early 2020 right when the whole world shut down because of COVID-19, literally the week before the pandemic began. So in early 2021, this was our opportunity to re-introduce ourselves — starting with LinkedIn.

Teller: We wanted to lean into making Springshot a thought leader in the B2B space, and there’s no platform better for that than LinkedIn. I knew our target audience would gravitate to content that showcased Springshot’s expertise in this sector, and it sounded like a really fun challenge for me. I brought in Communications Strategist Jordan Rowe immediately because I know she is a fabulous storyteller. One of the things that Springshot CEO Doug Kreuzkamp and Josephine both emphasized immediately is that Springshot has a very unique story.

Q: What is the strategy behind the LinkedIn content?

Teller: I believe in the power of brand stories. So, the launch was about storytelling, not about sales. That’s why we structured out the year with quarterly themes that allowed us to share unique, substantive narratives. Springshot had never talked about themselves before in any way, other than through their website. The sky was the limit in terms of the types of things we could talk about. 

Courant: The beauty of working with themes, especially when you’re just starting up, is we got to understand what resonated with our audience and made them engage. Because this is a brand new endeavor, we didn’t know. We didn’t know if product content was going to be the biggest story or if industry work was the biggest story.

Teller: So we started with what types of industries we serve so that our audience got an understanding of what we do. Then, we moved into talking about the customer experience as well as the individual user’s experience when they are interacting with the platform on their mobile phones. In the third quarter we moved into product, which is where we got more detailed into how we developed and evolved the product, including the people behind its engineering and design. The fourth quarter has been about our partnerships, and we are presenting an end-of-year review, all the great things that we accomplished in 2021.

Q: What are some highlights from the first year?

Teller: The most powerful thing that we did this year was launch the Always Essential campaign which highlights the essential workers who have been using Springshot day in and day out to keep life moving during the COVID-19 pandemic. It was not only the most fun work for us to do — and the most emotionally charged work for us to do — but it was our highest engaged content of the year.

People want to hear these human stories. It’s a unique space for Springshot because we enable so many people in a mobile workforce that has now become more common. Remote workers are a mainstay of our world these days, and Springshot has a distinct role in that, supporting the ever-growing need for mobile efficiency. 

Q: Have there been any silver linings from launching an initial social media presence during a pandemic?

Courant: There have been silver linings in two areas. One is that the work we’re focused on has come to the national forefront of everyone’s mind. The whole concept of an essential worker has been there for eternity, but has never been given the limelight. The way Springshot positioned it, that these workers are essential, it just really clicked. It was a puzzle piece that was just a perfect fit. So I don’t know if we would have reached that whole theme had we not gone through this pandemic.

Secondly, especially with aviation being our primary industry that completely shut down due to the pandemic, as the world starts to re-open, a lot of people aren’t going back, a lot of people are resigning. So they are really now looking to Springshot and to Doug to help them restructure their workforces, make them more efficient, make sure that the people who are coming to work are happy and are going to want to stay for a long time.

Q: Moving into Instagram, why does it feel right to launch on that social platform now?

Teller: When we set up our content strategy for LinkedIn, we established four content pillars to help guide content creation and identify what subjects resonated best with our audience. Now, one of our pillars, culture, is something that always performs well on LinkedIn. But because LinkedIn is a more professional environment, you can’t always be as visual, fun and lighthearted as we think the Springshot brand really is. Springshot has this whimsicalness to it and approachability that I haven’t seen elsewhere in the tech industry. 

Instagram is a place where you can really use that to your advantage and carve out your own niche. It is the place where we can expand on our creativity. It’s bringing these stories that we’ve seen succeed in a very static world on LinkedIn into a much more dynamic one on Instagram. We’ll use video and audio in a way that will be more fluid, interactive and personable. The stories that we’re telling are really of those people working on the ground, and we need to meet them where they are. 

Courant: Going back to the Always Essential campaign, which, again, is really core to who the company is, those stories will be much better told on Instagram, graphically and with sound. Instagram is just a natural evolution of Always Essential, to bring these people to life with the flexibility to do so in creative ways. I also think more of our Springshot users use Instagram than LinkedIn. And it’s another opportunity to find other organizations that care about similar things as us. 

Q: What else excites you about the possibilities for the brand on Instagram?

Teller: At the end of the day, Springshot is about bringing separated people closer together. When you really think about it, there’s no platform better suited for that than Instagram. That is what Instagram is for: creating community. There is a synergy between what we’re setting out to do and what Instagram’s environment allows users to do. With so much momentum behind our content creation, now is the perfect time to launch this new endeavor.

Courant: Our whole Springshot platform is about bringing teams together: We work together, we win together. We were doing it with the product, and we’re also trying to do it holistically. The product, the business is better reflected on LinkedIn. The holistic human beings coming together is better reflected on Instagram. We need both. It’s not that one is better than the other.

Q: What is the significance of the timing, aligning with Springshot’s 10-year anniversary this fall?

Teller: Now that we’ve built this successful process of creating content, it’s time to evolve. It’s time to tell stories in new ways that meet people where they are. It’s time to have a little more fun. The 10-year anniversary is the perfect catalyst for that. As we celebrate a decade of Springshot’s work, we are diving deeper into the ethos of the company, the people that have built it, and the amazing users who have made it so successful. Instagram is the perfect environment for highlighting all of these powerful stories and bringing everyone together. 

Ideally, by the end of next year, we will have created a community of our own users that engage with us in a whole new way. It’s not just through our app, and it’s not just as they’re doing Missions. Now they can show us the ways that they use Springshot. They can just show us what they do at work. They can show us how they work together. We can share stories together and connect in a more personal way.

Courant: We always want to be seen as part of the team. We also want to have more fun with it. Life has become really serious, work has become really serious. The jobs that these people do are really serious. I want to put a little bit of humor and some fun elements into that work life. The Springshot brand is very equipped to add a little bit of sense of humor and laughter, and that makes everyone healthier overall.

Q: Finally, what was the thinking behind your Instagram handle, @springshotcrew?

Teller: We named ourselves Springshot Crew, not Springshot Inc., and not something overly serious like Springshot Software. It’s Springshot Crew, because we want to reinforce the importance of our community. It’s not just us; it’s every person involved that makes the company operate. Everyone who touches Springshot is part of our crew. 

Follow along as we celebrate the major milestones of Springshot’s 10 year history…

What makes a good visual brand? Is it a strong, recognizable logo? A memorable color palette and design aesthetic? The truth is that branding and design are more important to consumers and employees than they may realize. Branding and design create a visual language — a means of communicating before a single word is said — that connect us to companies and set expectations well ahead of any sales message. Successful branding creates interest, excitement, comfort, familiarity, and trust. 

The work that goes into creating a great visual brand is vast and intricate. At Springshot, we are lucky to have a brilliant partner who helps guide our brand growth and development, including a full visual refresh just last year.

We sat down with our incredible branding and design team, Good Bones Studio, to take a deeper dive into the evolution of Springshot’s visual identity. Learn more from Good Bones Owner and Principal, Caleb Heisey:

Q: What first appealed to you about Springshot? Why did you want to get involved in their brand design? 

The first collaboration between Good Bones and Springshot was actually product-related. They approached us to help design and implement an extensive badge icon system that would exist in their user interface as awards for completed missions. From the get-go, it was clear that Springshot wanted to go above and beyond in creating a platform that was meant to support their users’ well-being. It has been rewarding to work with folks whose main mission is to elevate essential workers and celebrate their critical work.

Springshot CEO Doug Kreuzkamp approached us to help refresh their previous logo, the rocket. It was important for us to bring those same design sensibilities from the badge icons to their brand mark. We continued to work with Springshot in the following years on bringing a fun, friendly, and human-centered design to their internal marketing. 

Q: When did you first join the team, and what was your approach to exploring the redesign?

Having worked with Springshot for several years on product, marketing, and logo design positioned Good Bones to be an excellent partner when approaching their rebrand and website design. We felt like we were already a part of the team and were ingrained in their team workflow and company philosophy.

When approaching the Springshot brand we wanted the visual identity to be more unique and professional than previous iterations. We developed several concepts centered around three brand pillars: mission control, upwards trajectory, and “your crew.” We thought the best way to achieve these brand goals was to lose the tech rocket cliche but keep the spirit of the rocket launch. After presenting our brand concepts deck to the Springshot team, I received an email less than 3 hours later that they loved one concept in particular and were ready to move forward. A Good Bones record!

Q: How does the Springshot brand design help illustrate the company story? What sort of decisions did your team make to bring the brand to life for not only its customers but also its users and its employees?

Springshot decided that their brand should be more playful and human-centered, than technical and authoritative. We all “gravitated” around the idea that Springshot is a gravitational pull that keeps users in your orbit. The idea of satellites, moons, and orbital paths was a natural fit for a Springshot logo. We loved the concept of Springshot being the planet, and your clients using your gravity to propel themselves like a slingshot. The orbit path itself forms an ’S’ which also serves to show speed and velocity. The execution of the logo is rounded and curvy, which feels extremely approachable and friendly. Likewise the rest of the brand follows in this same style. Illustration is also based on loose curves. To bring a bit of seriousness to the brand concept, we’ve selected a small range of colors: a soft black, warm grays, a bright tangerine orange, and a friendly, techy blue.

Q: What makes the Springshot brand stand out, especially against others in the tech space?

Illustration in tech brands isn’t a new strategy, but with Springshot we’ve really taken it to the next level. Both Josephine Courant, the Creative Director, and Doug wanted to “brand” Springshot from the inside out and have a truly holistic graphic approach. Since the initial brand and website launch, we’ve worked with the Springshot engineering and product team to integrate that quirky, whimsical vibe at every level of the application. Many B2B tech companies invest in branding on a marketing level, but it rarely permeates into their product — at least not nearly to the level that Springshot has dedicated to their platform.

Q: The astronaut character, SIM, is a really unique element of the Springshot brand. What inspired its creation?

SIM is truly the keystone of the Springshot brand, not because astronauts are a revolutionary or unique visual in tech branding, but because we’re using the astronaut motif to really give essential workers a sense of importance and community. Each member of a crew has an essential and special role to the group as a whole. No one person is more important than another, and each member is valued. This concept conjures feelings of camaraderie that was important for Springshot to embody.

Q: What do you love most about the branding you developed?

I consider the Springshot logomark to be one of the strongest brand marks we’ve designed at Good Bones. We went through dozens of iterations trying to get a seamless combination of a planetary orbit and an S.

Q: Tell us a little more about Good Bones Studio, your design philosophy, and the amazing work you do!

Good Bones Studio designs big brands for small businesses and tech startups. We’re passionate about helping the little guy get ahead with top-notch logo, website, and packaging design. We’ve worked with clients across several industries, from cyber security to coffee roasters. But the one thing that ties them all together is that they have a product or service that makes the world a better, healthier, and more inclusive place — and that is a value that has never led us astray.

Our name embodies our design philosophy: We design brands with a strong conceptual foundation that will stand the test of time. We don’t chase a style or trend in our designs. We know that building a brand is a huge investment for many of our clients, and we want to ensure that our solution is sound conceptually and stylistically.

It’s a changed world. We are living in an exciting time where the acceleration of technology into our lives has become integrated into how we live both inside and outside of work. Although the speed of technology, automation, data availability and AI is increasing, the need for people to be included in the solutions is still required and helpful in many cases. 

With the influx of IoT devices and multiple software solutions to solve specific issues, many companies can quickly become siloed, where the potential value is not being maximized due to the lack of integration and high-quality data collection.  

Springshot offers unique solutions through a robust dynamic framework and intuitive design. Our platform is powered by the intersection of human and technical systems, resulting in more effective and efficient solutions in highly complex and productivity driven environments. 

We recently touched base with our new Chief Revenue Officer Adam Taylor to get the scoop on how Taylor positions Springshot as he travels the globe meeting with partners. Taylor is passionate about sharing Springshot’s successes and how the platform’s services are seamlessly tailored to various industries, no matter where a company is in its own technology journey. 

Q: When you meet with partners and potential partners, how do you typically position the Springshot platform?

A: In addition to doing my research about the company and openly discussing priorities, I like to engage in a dialogue to better understand their high-level objectives, immediate and near-term priorities, while digging into what measured success looks like for them. Given the flexibility and breadth of Springshot’s offerings, our conversations typically shift down the path that is most important to them both strategically and tactically.  

These days, people expect data to be converted into actionable information and seamlessly integrated into their service delivery solution. However, a lot of companies have disparate and legacy systems which may still serve a specific purpose, though lack the flexibility and speed to adapt to the companies desired end state. We work with our customers to integrate disparate systems and make them better through a seamless and intuitive user interface, while closing gaps in data capture as needed. 

Companies want to make sure that they’re being as effective and efficient as possible. We’re able to help them manage their business and engage their people in highly complex and dynamic environments which leverage multiple technologies and a mobile workforce. At Springshot, we enable mobile workforce teams to be much more engaged, productive and effective in this environment. They need to know where to go, what to do and when they need to be there, and have the missions completed. 

It’s important for people to know that we are a company that can meet you where you are. Not every customer is in the same place with technology. And that’s okay. Some are at the very beginning and they have some immediate needs. We can meet you there. Others are at a much more complex place and very deep within legacy systems. We have solutions to meet that standpoint, too.

Q: What are the main ways that Springshot excels operations via its solutions?

A: We help customers achieve their goals by leveraging the components of our solution that best align with their needs. We do not complicate the discussion with multiple modular offerings. We open the offerings based on what their greatest needs or gaps may be.  There are several areas where customers partner with us including:  

Collaboration: At the heart of Springshot, we are a collaboration platform that drives the effectiveness and efficiency of teams through real-time collaboration. People can easily communicate, whether that’s through texts, through video, through direct channels, or bulletins, including signature capture.

Interface layer: We consolidate and present multiple systems into a seamless, consistent user interface where Springshot is the interface of record and is supporting bi-directional integration with other legacy systems. If customers, for example, have eight different systems for how they manage their business and these systems don’t talk to each other, we can be that interface layer for customers to pull all of that communication together. We complement existing systems in areas that they haven’t closed the gap and that single user interface experience drives a consistent, high-quality solution.

Resource allocation: This refers to day-of operations and what we call Mission Control. Leveraging our (or others) rules-based engines, we optimize operations through the allocation of resources to missions, while capturing confirmation of the work being completed. As former operators, it was critical that we designed our Mission Control to be very flexible to ensure the technology mirrors an optimized process and that customers do not have to modify their processes to leverage technology in real world operations. 

Asset management: This is capturing and presenting critical asset information, whether it be motorized or non-motorized equipment. We are able to integrate into telematics if applicable and also link pre-ops inspections and day-of ops activities into the entire asset management process. We  not only present back summary and specific information on the assets, but we also present the assets, along with people, in live maps with geo-fencing capabilities. 

Forms in Motion: Although our Forms in Motion is a form of digital transformation, it’s important to note that this is not just digitizing a form and putting it into an electronic database. What we’re really doing here is driving a rules-based, dynamic solution which evolves based on key learnings and target areas. Many customers leverage our Forms in Motion to support their inspection, quality and observations programs. We can be as simple as capturing basic data to start with, or as sophisticated as integrating into live feeds (i.e. flights) and leverage a real time rules engine against key information, such as previous quality audits, or target areas obtained by an NPS score. It’s an intelligent platform that can be used to be much more focused, such as: Here’s where you should do the audit, here’s why, and let me link that back to the definition of success. As a result, the team becomes more effective with the time they’re spending auditing.

Q: What are some of Springshot’s other features that benefit companies?

A: We’re able to integrate into the Internet of Things (IoT) and other data feeds. This is incredibly important because we don’t want to be just another disparate system. We want to pull those together and allow our customers to enhance their overall offerings. For example, we are doing a lot of work in the janitorial and facility space, where we are able to capture key data points for IoT devices such as smart trash cans, smart restrooms, and passenger sensors, which we integrate into our day-of ops janitorial solutions, allowing the front-line workers to be much more effective in their role. 

We support bi-directional data flows. We link into customer systems where we push, pull and share data however our customers see fit. At the same time, we present everything in a live map view, so you can see where things are happening. We do this through GPS, and we also leverage beacons.

When we come in, we’re able to work with our customers and pull together a solution that they can use to manage their business daily, holistically — everything from pre-operations, being predictive, organizing in an efficient way to the day of operations, allocating, and validating the missions being completed in the correct amount of time, etc. On the backend, we validate the quality of the work, including the expectation of compliance.

Q: One of Springshot’s core values is driving the humanistic element within its design and function. From your perspective, how does Springshot drive user engagement while validating and motivating people?

A: Not only do we help customers become more productive and effective with the resources that they have, we drive sustained quality, lower unit costs, and allow customers to manage their business much better than anyone else. How do we do that? We start with the people and work to provide a seamless and easy to manage linkage to the technical systems. 

Studies show that high engagement and satisfaction of the employees has a strong positive correlation to the quality of services and satisfaction of guests. Springshot is deeply committed to the experience of the employees and believes in rewards and recognition, which is why our solution has integrated gamification and collaboration into the core of what we do.  

 Our customer success team is made up of former operators, and we are well aware of the challenges faced in operations.

The value proposition of leveraging technology solutions to reduce turnover, increase retention, drive productivity and effectiveness, while increasing quality scores and lowering safety risks is powerful. However, if you don’t start with having the people engaged and equipped to integrate enabling technology into their daily processes, then the product will fail. This is why we are so focused on the people side of the equation, along with the technical.